Nipper and Chipper are mascot for RCA.
In 1899, French painter Francis Barraud painted his brother's dog, Nipper, inquisitively listening to the horn of an early phonograph. One year later, Nipper was appearing on Eldridge Johnson's first "talking machine."
In 1929, "His Master's Voice" trademark above was acquired by the Radio Corporation of America. It was the first appearance of a "mascot" for RCA. Nipper appeared on talking machine and records and appeared on millions of RCA victor Product. Nipper was retired from corporate literature in 1968, but was still used on products. In 1978, a modernized Nipper was introduced and incorporated in national television advertising.
Chipper was introduced in 1990 as a younger canine companion for Nipper. Chipper represents the youthful energy of RCA, which is always offering the newest innovations which capture the youthful spirit of awe and adventure.